A $361 million cash injection means we can expect to see even more delivery cyclists on our streets.
Don’t pretend you haven’t seen them. Loitering outside of restaurants in the crepuscular light of dusk. Tearing around our suburbs at night, lights flashing, hastening their way to some mysterious rendezvous. They have become – seemingly overnight – a ubiquitous presence on our streets. Don’t pretend you don’t know what we’re talking about. You know exactly what we’re talking about.
Deliveroo delivery cyclists. They’re everywhere these days, are they not? And now, thanks to a $361 million funding round, they look set to multiply even further.
The Series E funding round was led by the BridgePoint Group, with capital also coming from DST Global, General Catalyst and Greenoaks Capital. It follows Deliveroo’s $140 million Series D round last November, bringing the total amount of funding in the company to $623 million. The global delivery giant hopes to use the funds “deepen its roots” in the Australian market. (It currenly operates it Sydney, Melbourne and Brisbane.)

“We’re putting money towards furthering our innovation and deepening our roots in Australia,” Deliveroo Australia country manager Levi Aron told StartupSmart in an interview. “We’ll be going further in the cities we currently operate in … and growing our market share a lot further. It also gives us the ability to expand further within Australia and grow the Deliveroo brand across Australia.”
The funding comes at an important time for the company, whose competition is forever breathing down its neck. German company foodora’s cyclists are at least as visible on our streets as Deliveroo’s and Uber recently expanded its UberEATS service into Sydney after launching in Melbourne earlier this year.
Aron said competition was healthy and good for consumers, but argued that the company’s singular focus on food would continue to set it apart from the rest.
“We’re not expanding to delivering iPads or working for Australia Post,” he said. “We focus purely on food. We want to own that space and that’s something we’re working very hard on.”
According to the company, Deliveroo has experienced 400 per cent growth since November last year after launching in 29 new cities and bringing on 9000 new restaurant partners.
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