VB has launched a line of Budgy Smugglers for that beer gut you've been working on
Know a dad that could rock these?
Make some room in the wardrobe, Victoria Bitter has delivered another fashion win. Following its sold-out collection of Ugly Christmas Sweaters, VB has teamed up with Budgy Smugglers to release a line of beer-emblazoned swimsuits.
There’s nowhere to hide in the new retro-inspired range which includes four designs for both men and women featuring the VB logo, bottles and tinnies.
Budgy Smuggler founder Adam Linforth said: “For Victoria Bitter to support a small Aussie business like us – this is huge.”
“Larger companies often try and get branded products made as cheap as possible, but there’s a real trend back to quality and craftsmanship and that is what this collaboration stands for.”
The VB x Budgy Smugglers range is priced at $65 for men’s and $100 for women’s, with matching towels at $50. To view the range, head to: budgysmuggler.com.au.