Paint the town purple, there’s a new lavender bevvie on bottle shop shelves. Smirnoff has dropped a new limited-edition RTD flavour this month, ahead of Taylor Swift’s Australian tour. Smirnoff Ice Lavender Lemonade is the latest Swiftie obsession, and we’re totally on board with it. 

The mauve moment has been cresting for the last year or so across the world of fashion and pop music, most notably with our summer anthem, Taylor Swift’s Lavender Haze.

Related story: Qantas to introduce more than 60 new flights to meet demand for Taylor Swift concert

The lemon and lavender flavour with its ethereal purple hue is all about summer vibes and femininity, and we’re confident there will be more than a few downed at Taylor Swift pre-drinks the nation over.

This week, the singer made history by becoming the first artist ever to win Album of the Year four times at the Grammys, a feat worth cheering for.

The new Smirnoff Ice Lavender Lemonade is available from February 13 for a limited time at all major liquor retailers across Australia. Four-packs retail from $21.99.

Related story: 10 lavender desserts to remind you of springtime