Drink for a cause.
Not only is SKYY Vodka endorsing marriage equality, but encouraging it (quite literally) with the spirits giant’s latest development. The brand has just proudly launched the first ‘YYES’ cans complete with diamante-encrusted rings that you can actually propose with.
The product was developed in ode to the recent legality of marriage equality and the arrival of the 40th anniversary of Mardi Gras, and will donate $1 from every can sold to the just.equal organisation. It’s the latest act of support to marriage equality that SKYY Vodka has made following the launch of their #CheersToEquality campaign last year.

“At SKYY we believe diversity should be celebrated,” says SKYY Vodka’s Marketing Director Nicole Stanners. “Since we launched the #CheersToEquality campaign with just.equal in February last year, we’ve rallied to make equality a reality, and are excited to be part of this proud moment in Australia’s history, especially as we’re helping LGBTI Aussies get hitched with the launch of these new SKYY Vodka YYES cans.”
“We are proud to once again stand together with SKYY Vodka to show our support for equality and diversity in Australia,” says just.equal’s founder Ivan Hinton-Teoh, “The marriage equality campaign has gone from strength to strength, and with the support of SKYY Vodka we can keep up the momentum so that sooner rather than later, LGBTI Australians can enjoy true equality.”
YYES cans will be available from February 22 until stocks last at most major retailers.
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