The US drink that murders your thirst, Liquid Death, has made its way into the Australian market.

Sourced from the Austrian Alps, Liquid Death is a range of sparkling water with added electrolytes and iced tea flavours, that has taken the American drinks industry by storm.

Now Australians can get a slice of the action, with morbidly named flavours like Liquid Death Mango Chainsaw and Liquid Death Severed Lime available in 500ml cans from 7-Eleven stores and Woolworths across the country.

In an industry flooded with edgy non-alcoholic drinks and better-than-water alternatives, what’s the deal with Liquid Death’s astronomical popularity?

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While claiming to be “the healthiest thing you can drink” Liquid Death is more than just a tasty fizzy drink.

When we think of a bottle of water, most of us imagine a clear crinkly plastic bottle, created so we can see the dazzling purity of the product inside. Liquid Death is one of the first water brands to go down a different route, instead choosing aluminium beer-style cans for their infinite recyclability.

It’s also famous for its subversive marketing. Campaigns featuring high-profile celebrities like Martha Stewart cheerfully dismembering a human hand to form a Liquid Death candle, or pro-skater Tony Hawk tapping a vein to create a limited edition blood-infused skateboard, or an Enema of the State bulb signed by Blink 182’s Travis Barker, have clearly struck a chord with the ever-discerning Gen Z.

Jackass’ Steve-O even rolled the dice and contributed his hair to a Liquid Death voodoo doll. Actually, has anyone checked on Steve-O lately? Either way, Liquid Death has got to be one of the most entertaining brands to watch.

Of course, if we’re thirsty we could just grab a glass and turn on the tap, but where’s the fun in that?

Liquid Death 500ml cans are available now across Australia from $4.50. 

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