As he heads into his 22nd NBA season, superstar basketballer LeBron James has joined forces with iconic house of Cognac, Hennessy so you can live like a real baller. Known for his slam dunks on the court and his influence off it, LeBron’s collaboration with Hennessy blends basketball and luxury.

Just as LeBron dedicates himself to perfecting his game, Hennessy takes pride in its rich heritage and meticulous production processes. Together, they’ve created a limited-edition Cognac in a newly designed bottle (and box) featuring an illustration of LeBron himself.

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LeBron has even had a crack at mixology, creating a signature cocktail; the “Henny-Rita”. Featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup, it’s a twist on a classic marg and easier to swill (for some) than straight brown liquor. 

Hennessy has been synonymous with success for generations and the MVP of Cognac. What better way to savour success than by sipping on a glass of Henny? 

Hennessy Limited Editions by LeBron James – a V.S and V.S.O.P limited-edition collection will be available from October 15 at Dan Murphy’s and Qantas Online respectively.

What is Cognac?

Cognac is a type of brandy that hails from the Cognac region of France. It is made by distilling wine and aging it in oak barrels.

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