A Glass Of is the wine pouch service you need to know about - Wine + Champagne

Feb 19, 2024

Not your usual cask wine, each pack is carefully curated by a leading Australian somm.

Petit cask, mini goon, vino pouches, call it what you will, but the technology and sales pitch behind A Glass Of is another example of innovation within the wine space that favours Australia’s small-batch winemakers when they need it.

The pitch is simple: a curated selection from some of Australia’s best up-and-coming somms. Drops from independent winemakers, delivered nationwide. The latest, er, drop is curated by one of Australia’s most respected young somms, Shanteh Wale and features five unconventional but considered wines from around Australia.

La Kooki Verdelho (WA)
XO Wine Co Vino Bianco Cortese (SA)
blü hen Dry Rosé (NSW)
Watkins Siblings Series Grenache (SA)
Scion Daylight Red (VIC)

And of course, the tasty wine is an important element of the subscription but it’s the packaging and the pours that are the real launchpad for this idea.

A Glass Of

From $47 a box customers get five pouches of wine at 200ml each. A standard restaurant pour is say 100-150ml, so you’re a little over a glass and nowhere near a bottle. Cost effective for the drinker, there’s also a nice little sustainability story at play.

The team behind A Glass Of claim that there’s less energy involved in production, with the recyclable foil pouches requiring 73% less energy to produce than a standard glass bottle, 94% less water and 82% less emissions.

Cask technology is nothing new and in recent years we’ve seen a swathe of new wave producers making cask cool, but there are other drivers that could make A Glass Of a go-to in this space. Consumer behaviour in younger drinkers is markedly different to older generations. On average they’re drinking less and are more likely to mix and match their drinks from wine and beer to spirits and low and non-alcohol options. So, smaller pours play well.

While they’ll deliver nationwide, A Glass Of is also available at the likes of Sydney’s Ace Hotel and in eco-cabin mini-bars by Unyoked.

For more details, head to aglassof.com.