Are you familiar with Elf on the Shelf? If you’re not, you likely haven’t read the 2005 children’s picture book of the same name. In brief summary, the book says elves watch over children to take note of who is naughty or nice (to report back to Santa of course), spawning a modern tradition that has seen many a mum place elves on the mantelpiece.

But now an adults-only version of the Elf on the Shelf has arrived, one to help get you through one of the most stressful periods of the year. The Shiraz on the Shelf explains of itself: “place your Shiraz on the Shelf glass out each night so it can be filled with wine by morning, making the holidays bearable.”

The gift set provides a wine glass and illustrated booklet with a promised ‘inappropriate’ Christmas poem within, to give you a few laughs along with your daily drop of vino. If that doesn’t sell you, perhaps the hilarious promo video will: “It doesn’t matter if moms are good or bad, Shiraz on the Shelf is always there in the morning. Shiraz on the Shelf is really never hidden. It’s left in the open for a drunk lady to find.”

Retailing for $US29.99, you can purchase your own Shiraz on the Shelf online. Please note that the wine is not included, but it is “highly encouraged.” A new kind of Christmas tradition has just been born.