M&M’s has just launched a gumbelievable new flavour inspired by your favourite sweet treat growing up, Hubba Bubba.

While the M&M’s don’t actually contain gum, each piece of chocolate candy has a Hubba Bubba-inspired flavoured shell, which is probably better if you’re thirteen and have braces. It’s hard to think why anyone else might want to buy this product otherwise.

Oh, and if you’re going to make Hubba Bubba-flavoured chocolate, next time try Groovy Grape, I think we can all agree it’s waaay better.

Hubba Bubba-inspired M&M’s are currently available to purchase from Coles supermarkets.