Move over Aldi, Kmart had jumped on the bag-wagon and released a wine cooler tote made for drinking on the go.

The new Kmart wine sack (officially “Wine Carrier with Drink Dispenser”) sports a concealed insulated cooler bag with reusable drink pouch and hidden tap, alongside a generous main compartment, so you can keep the rest of your belongings separate.

As well as two cotton woven handles, the bag also comes with an adjustable and removable shoulder strap, to help you comfortably carry the weight of that two-litre sem sav blanc. As you can see, this is no amateur product.

And at just $25, that’s less than you would pay for a quality pinot noir. The Wine Cooler with Drink Dispenser is now available from kmart.com.au.