Looking to add more hole foods to your diet? Golden bakery by Tip Top has just launched a new Cinnamon Donut Loaf and it’s your new reason to get up in the morning.

Part doughnut, part cinnamon toast, the new loaf is made from thick-cut bread sweetened with little cinnamon bursts. While we didn’t think it tasted as good as regular old raisin toast, it did make the office smell like a doughnut shop, which is never a bad thing.

To serve, simply spread with butter, or if you’re a jelly doughnut kind of person, you can also add some jam.

Golden® Cinnamon Flavoured Soft Loaf 600g is available to purchase from Woolworths and Coles supermarkets nationwide for $5 each.