Tired of the buttery crumbs in your Vegemite jar? Your favourite breakfast spread now comes in a squeezy bottle for ease of application.

While this does indeed cut down several seconds from your breakfast preparation while minimising cross-contamination of any kind, we are, however, concerned that portion size will be harder to control.

The benefit of a jar is that it allows you to choose your desired amount of Vegemite very deliberately – and even put some back if you need to. With a squeezy bottle, you get very little say on how much comes out and no opportunity to make any adjustments. Just a little food for thought.

Vegemite, however, are heralding the new product as being the best thing since sliced bread. “We’re excited to launch Vegemite in this new convenient format,” said Matt Gray, head of marketing at Bega Foods. “We know that cooking with Vegemite, fondly referred to as ‘Australia’s umami’, is on the rise. From Vegemite and cheese spaghetti to Vegemite and cheese scrolls – Vegemite creations are popping up in kitchens across Australia. Vegemite Squeezy makes Vegemite even easier to use and enjoy.”

Vegemite Squeezy is now available in 200g and 350g packs from supermarkets nationwide.