If you think fast food just relates to a greasy coupling of burgers and fries, guess again. The grab-and-go concept is now infiltrating the wellbeing market with the news that Bosst Juice is launching its first drive-through store.

On March 31, Victoria’s Ballarat will be introducing a drive-through Boost Juice. The convenient idea was born from growing requests from customers on social media, says founder Janine Allis.

“We are now a society who likes to grab and go on the run and that’s how Boost works, so if we can make it a lot more easier for people get to us, then great,” Says Janine. “We’ve been talking about this for 10 years and it was just about finding the right site, because quite often the drive through spots are snapped up by Maccas and KFC,” she continues.

Drive-through smoothies aren’t all that’s on the horizon for the wellbeing brand. Boost also has plans to launch mini Boost stores inside service stations, and expand its food offerings. “We’re looking at getting into service stations to expand our offering and get to more people. If it does go into a Caltex or a BP, we want to make sure it still retains our brand and it’s not just a product in a service station. It’s important that we do that.”