Knowing where your food comes from has ethical advantages and poses quality ones, too. When buying local, everyone wins –the farming families, the environment and the consumer.

Local means fresh

In a nutshell, if a tomato is grown locally by Aussie farmers, that means it’s usually allowed to ripen for longer and is handled less. The end result? A tastier, fresher and more nutrient-dense fruit.

It’s a superior tomato

Australian produce must adhere to a sleuth of quality standards, from soil testing to food safety control. For this reason, Aussie products are some of the greenest, cleanest and safest foods in the world. So, when you’re buying, for example, a can of Ardmona tomatoes, you can rest assured it’s been through the quality ringer, arriving in your hands only after stringent tests.

You’re supporting the farming industry

Australia prides itself on one of the highest standards of workplace health and safety enforced by regulation, plus one of the highest minimum wages worldwide. By buying Australian produce, you are supporting Aussie farmers, farm workers, and the future of the food industry in Australia, including the creation of new jobs.

The environment wins

Australian agricultural businesses work under some of the strictest environmental controls in the world. An ABARES report found that Aussie farmers are better versed in biodiversity conservation, while our water conservation has been recognised by the United Nations and the World Bank.