Lolly brands love dreaming up bizarre varieties – but Skittles may have outdone itself with near universal revulsion for a new flavour.
Vegemite-flavoured Cadbury Dairy Milk bars may, rightly so, be remembered as the wildest flavour mash-up Australia has seen. But there is competition for the most disgusting confectionary crossover known to man, thanks to the Mars-Wrigley Company.
It’s launching limited-edition mustard-flavoured Skittles. That’s correct: mustard.
A select few in the US will get to taste, not the rainbow, but rather the tart tongue-tingling tang of mustard Skittles on “national mustard day”, August 5.
Packs will be given away for free via an online sweepstakes and at pop-up events in Atlanta, Washington DC and New York City.
Related story: Cher has launched a gelato range and it’s got the most amazing name
On Facebook, the folks behind French’s mustard said it was “sweet, tangy and everything you’ve ever wanted in a candy”.
“Everything you’ve NEVER wanted in a candy … There, I fixed it,” responded one wit.
New varieties is a time-honoured way to bring excitement to a brand and encourage finicky consumers to buy up big. But on social media, the sentiment was somewhat negative… to say the least.
“Literally nobody asked for this,” said one commenter, who speaks for all mankind.
Although some masochists were up for the challenge: “You know what? You’re on! I’m trying them!”
Mars-Wrigley, the owner of Skittles, teamed up with US mustard brand French’s to create the fearsome flavour combination.
“From mustard ice cream to last year’s viral mustard doughnuts, this year marks the fifth time French’s has gone all out with unique, flavourful innovations to celebrate national mustard day,” Valda Coryat, head of marketing for McCormick & Company, French’s owner, said in a press release.
“We are thrilled to collaborate with Skittles to deliver our beloved classic yellow mustard tang in a new, fun way to French’s and Skittles fans alike.”
Ro Cheng, marketing director at Mars-Wrigley, said Skittles “was always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand”.
Unfortunately – or possibly very luckily – it’s unlikely mustard-flavoured Skittles will be available in Australia anytime soon.
Related story: People are putting mustard on their watermelon, because #TikTok
This article originally appeared on news.com.au. It has been reproduced here with permission.
Comments
Join the conversation
Log in Register