With supermodels claiming nothing tastes as good as skinny feels (thank you Kate Moss, I’ll take your word for it), you’d think food and fashion were mutually exclusive, but it’s time to think again. Perhaps it’s the new-collection hype around snagging a table (Noma) or even a dumpling (Tim Ho Wan) at a zeitgeist eatery that reminds fashion’s tastemakers of home, or it could be conspicuous consumption, powered by social media, where a dining choice is as much an identity statement as your outfit.

Either way, food is the new frontier of cool and you’ll find fashion houses emblazoning their designs with the full edible spectrum – Prada’s AW18 banana print was this year’s most coveted, while Dolce & Gabbana teamed with Smeg on a kitchen appliance range that saw a toaster with the same cachet as a handbag.

French gastronome Brillat-Savarin famously wrote: “Tell me what you eat and I shall tell you what you are”, suggesting a link between gustatory choices and identity. It appears both high-end and streetwear labels have been taking a note from the 18th century writer’s book as they recruit chefs to their campaigns, a place formerly reserved for actors, models and pop stars.

Nike released a limited-edition Momofuku trainer. While luxury retailer Matches Fashion collaborated with acclaimed Australian chef Skye Gyngell to launch their new London concept store.

It’s no one-way street, either. Australian chef Maxine Thompson launched PolkaPants to bring a side of swagger to the pass. The tailored chef pants come in a range of hot prints including leopard, a favourite of Kate Moss, who might not be as far from the table as she thinks.