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Run, don't walk: Messina is now available in supermarkets

Messina x Peters

Thanks to a joint project between two Australian dessert giants.

By now Gelato Messina is a well-established go-to for ice cream cravings around the nation. The specialty gelato shop with outposts across the east coast has continued to entice fans with its decadent and creative takes on gelato and ice cream alike. But now you’ll no longer have to stop into a specialty branch for a mouthful of Messina; you can just head to your nearest supermarket.

This is all thanks to a new limited edition partnership between Messina and fellow dessert giant Peters Drumstick. The latter is as much of an ice cream icon as Messina, in fact, it’s been revealed as Australia’s number one ice cream cone and has been a firm fixture in the country’s dessert scene since 1963. Now the two brands are set to join forces with a collaboration landing in supermarkets in mid-January.

The special creation will see Peters Drumstick cones hit shelves that have been inspired by some of Gelato Messina’s most popular flavours. There are four flavours that form part of the range: mango and salted coconut, vanilla bean and peanut praline,  roasted hazelnut and dulce de leche.

Messina x Peters

“At Messina, we are always innovating, so when the idea of collaborating with Peters Drumstick came up, we were excited,” says the gelato company’s Declan Lee. “We knew it would be fun to get our hands on something so familiar to Australians and put our unique twist on it.”

The collaboration saw both teams travel back and forth for months between Peters Drumstick’s factory in Mulgrave and Messina’s kitchen in Rosebery, experimenting with flavours. The result is the classic Drumstick cone, but reimagined with handcrafted ingredients and creative new tastes.

“We have loved working with Messina on our new range because they are playful with their flavours and passionate about the creative process and quality, just like us,” says Emma-Jane Collins of Peters Ice Cream. “They have very high standards and search the globe for the best ingredients, in their most natural forms, to create the best products possible. The process for this collaboration was no different. This truly was a 50/50 collaboration where both brands’ philosophies came together to take cones to the next level in Australia.”

From mid-January, Drumstick x Messina collection will be available for a limited time from all major supermarkets around the country. Each flavour will be available in a multi-pack for $9.99, and individually for $4.90.

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