Provenance is key, a fact the folks at Goulburn Valley know too well. To keep up with the growing demand by Aussies to understand just where their food is sourced, they’ve released brand-new packaging that pinpoints the coordinates of some of the orchards where their beautiful fruit come from.

The orchard tour starts on the pack, which now doubles as a launch pad, directing customers online to discover the stunning, sprawling Goulburn Valley region for themselves. Stretching from Seymour in central Victoria through to the fertile Murray River, the area has become famous for world-class fruit and produce, thanks to its mild weather, abundant sunshine and rich, river-fed soil.

Once Mother Nature has finished her job, Goulburn Valley’s dream team of generations-old Aussie farmers picks the fruit at just the right time, preserving them quickly. They’ve turned it into an Olympic sport of sorts – no time is spared in packaging the lush bounties, which is where that garden-fresh taste comes from.

The role of these passionate Aussie farmers in Goulburn Valley’s story is vast, which is why the orchard tour extends to a meeting with these very special folks. Once online, you can also visit hidden watering holes and local fishing hide-outs; there’s plenty of inspiration to plan your very own trip to this little slice of paradise.

Spanning pears, peaches, apricots and beyond, the Goulburn Valley range is ideal for anyone wanting to up their breakfast game (say goodbye to undressed oats and muesli!), halve their baking time with gorgeous fruit treats, turn cocktail hour up a notch with delicious, colourful garnishes, or enjoy a healthy, tasty snack on the run.

So, welcome to Goulburn Valley. A very delicious place like no other.

For more head to discovergoulburnvalley.com