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Green Frogs make a surprise comeback

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Allen's has brought back an Australian favourite.

After several years of discontinuation, Australia’s iconic lolly brand, Allen’s, is answering the pleas of thousands of Australians by bringing back the beloved Green Frog.

Since disappearing off the shelves in 2014 due to its supposed ‘unpopularity’, the classic green sweet is making a hopping comeback to the shelves after selling more than 642kg in a one-off three-day stint last Christmas.

“The Green Frogs made a special appearance at the Allen’s Lolly Bar pop-up and were a smash hit. One fan even drove from Canberra to Sydney to ensure they didn’t miss out,” says Nestle Head of Marketing, Anna Stewart.

The beloved lime-flavoured lolly will be leaping back into packets alongside two new flavours: pineapple and orange, as well as Aussie favourite, raspberry, and will be known as the Allen’s Frog Family.

The newest froggy recruits will join Red Frogs, Frogs Alive and Party Mix on the shelves and are sure to fly off the shelves; no surprise, since a whopping 3,470,483 bags of Allen’s Frogs Alive sold last year – that’s 49 times the seating capacity of the Melbourne Cricket Ground!

 

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