Australia’s first Nutella food truck is here – and it’s giving the stuff away for free.

The toaster-shaped truck’s tour kicked off at Sydney’s Wynyard Park yesterday and continued to Centenary Square in Parramatta today. It will hit up Sydney University on Friday and Glebe Markets on Saturday.

But Nutella lovers – everyone in the country, basically – are advised to get in early: the truck mysteriously disappears by midday, as though it might turn into a pumpkin were it to stay, and the lines are predictably crazy.

Indeed, within an hour of rocking up in Parramatta this morning, 200 people had already stuffed their faces in order to satisfy their sweet teeth.

It isn’t the first time Australia has gone mad for the fabled cocoa and hazelnut spread, of course.

Earlier this year, the opening of Tella Balls’ Nutella dessert bar in Sydney’s Dulwich Hill saw the city lose its collective mind. (It’s hard not to lose your mind where Nutella milkshakes topped with Nutella donuts are involved.) Melbourne foodies eat so much of the stuff that last year they caused a national shortage.

The Nutella food truck’s menu has been devised by Nighthawk Diner’s Alistair Fogg and includes stewed winter berries with Nutella and toasted coconut, pikelets with smashed banana and Nutella, crepe stacks with Nutella and crispy bacon, as well as mandarin with Nutella and toasted hazelnuts.

It bears repeating: all this is free.

After wrapping up its glorious charity work in Sydney, the truck will turn its attention south, hitting up regional centres on its way to Melbourne before finishing in Geelong on June 28.

You can find the full schedule here.