Start practising your “no’s” now. Arnott’s has just launched a new Tiny Teddy cereal inspired by the popular lunchbox treat.

While it in no way constitutes a healthy or balanced breakfast, the new Tiny Teddy cereal is gluten-free and contains around half the sugar of Frosties and Froot Loops. The cereal is shaped like little puffed bears, with a chocolate and honey version for children to squabble over.

Vanessa Shannon, Marketing Manager said: “Tiny Teddy is a household favourite of our customers and has been well-loved by families for decades. When we decided to launch into the breakfast aisle, it made sense to use our littlest biscuit friends who pack a big flavour punch. We’re also thrilled to offer a gluten-free breakfast cereal option, which is a welcomed addition to our Gluten Free biscuit range launched last year.”

The Teeny Tiny Teddy Cereal in Honey and Chocolate is available to purchase from Woolworths supermarkets from $8.90 a box.

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