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In case you missed it, organisers of a Sydney pop-up are in hot water after hosting an unaffiliated Crumbl event in Sydney’s Bondi last month. Hundreds of customers queued for hours to get their hands on one of the Insta-famous Crumbl cookies, assuming that “CrumblSydney” was associated with the viral US-based cookie chain. The Sydney pop-up copped backlash when it was pretty quickly revealed that the event was actually arranged by “fans” of the Crumbl cookies, who had flown to the US, purchased the cookies (for $8) and flown them back to Australia for resale – at $17.50 a pop.

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