Boundary-forging cruise line Virgin Voyages has announced a new onboard service for its sailing passengers: an on-demand Champagne delivery service called “Shake for Champagne”.

Those cruising on the line’s Scarlet Lady can now simply shake their phones to order Champagne, anywhere on the ship.

“It is never too early for champagne and there is always something to toast to while aboard Scarlet Lady. We want our Sailors to enjoy a glamorous holiday and what better way to feel like a RockStar than a sip of bubbly whenever and wherever you want it,” Tom Mcalpin, president and CEO of Virgin Voyages, says.

Barely lifting a finger, sailors can download the app to enable their ‘Shake for Champagne’ service, and suddenly a bottle of Möet & Chandon Impérial will  arrive in an ice bucket with two glasses.

There’s also a Champagne lounge and caviar bar called Sip, for those who wish to imbibe their sparkling wines alongsidel likeminded folk.