It should come as no surprise that people are consuming TV shows more than ever. With fresh content at our fingertips daily there’s no shortage of entertainment. Spending hours of our time binge watching shows set in idyllic and exotic locations has inevitably influenced how we travel. Who hasn’t felt an inkling to have lunch in the Palais Royal courtyard while watching Emily in Paris? Expedia Group recently released a study that revealed ‘69% of Australians have considered and 29% have booked trips to destinations after seeing them on streamed shows or movies. Over a quarter (26%) of Australians say the influence of streaming services on their travel plans has increased in the last 12 months’. This is called Set-jetting. Based on some of the most popular shows of 2022, we’ve located where we predict tourists will be influenced to visit in 2023.

There’s no escaping the ‘Emily in Paris’ effect. We won’t debate whether it’s actually good TV or not, but what we will say is that it’s an ode to the City of Love and the location shots alone have us lusting for a trip to Paris. Popular spots featured in the film include Palace of Versailles (season two finale), Ponte Alexandre III, Ponte des Arts, Ponte Neuf and the banks of the Seine (seasons one and two), just to name a few.

We spent most of the second season of White Lotus, imagining ourselves relaxing on the sun-drenched shores of Taormina’s Isola Bella. If you want to stay where the majority of the show was set make a beeline for Villa Sant’Andrea, a Belmond property. To recreate Harper’s walk through Noto, an homage to the 1960 Michelangelo Antonioni film L’Avventura, head to the Noto Cathedral. Other scenes were filmed in Palermo and Cefalu as well. ‘From Scratch’, a successful and tear-jerking Netflix show, was also filmed in Sicily. While the show may be devastating, the scenes shot in Sicily are postcard-worthy.

‘Yellowstone’ is undoubtedly one of the most watched shows of 2022. The cowboy-obsessed will be happy to know that the show is filmed on location in Montana. That’s right, those stunning vistas and mountainous backdrops are real and you can see them for yourself. The Dutton family home can be found some five hours from Yellowstone National Park, but it is privately owned. The Chief Joseph Ranch is a functioning cattle ranch in Darby.

While ‘The Ton’ frequented many fictional mansions and parks in ‘Bridgerton’, most are historically places that can be visited by tourists. Hampton Court Palace, the former home of King Henry VIII, was used as Queen Charlotte’s St James Palace and can be toured. The outside of the Featheringtons home was shot on the iconic Royal Crescent in Bath. ‘Bridgerton’ isn’t the only show contributing to luring travellers to the UK. ‘The Crown’ and ‘Downton Abbey’ also make a good case for visiting.

Post-pandemic, there’s been a resurgence of shows shot on location in NYC. Yes, nostalgic shows, like ‘Friends’ and ‘Sex and the City’, have been influencing travellers for decades, but there’s a new suite of shows luring travellers to the Big Apple in 2023. ‘Only Murders in the Building’, ‘And Just Like That…’, ‘Uncoupled’, ‘Fleishman is in Trouble’ and ‘Succession’ all have us dreaming of strolling through Central Park or walking across the Golden Gate Bridge.