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Gin distillery Four Pillars has sold to Lion for a rumoured $50 million

This Qantas x Four Pillars QF100 Gin is the collab of the century

Cash has most certainly been splashed.

Big news for the booze world today, as Victorian gin distillery Four Pillars has been acquired by drinks giant, Lion, for a rumoured $50 million.

The announcement comes a little over four years since Lion purchased 50 percent of the Yarra Valley-based gin business. The acquisition includes ownership of the world class distillery in Healesville and all domestic and international sales and marketing of the brand.

Four Pillars co-founders – chief distiller, Cameron Mackenzie and brand and strategy director, Matt Jones – will remain in the business in their current capacities while co-founder and trade director Stuart Gregor will remain in the short-term before taking an extended sabbatical. With a payday like that, we don’t blame him.

Related story: Four Pillars has debuted a delicate and floral Bloody Pinot Noir Gin

Source: Four Pillars Steve Woodburn

The little distillery that could has joined other big names in the Lion portfolio, which includes XXXX, Tooheys, White Claw, Fortaleza tequila, and 5 Seeds cider.

Just over a decade ago, the gin company became an instant hit with local drinkers and gained a flock of devoted fans with their seasonal release of the Bloody Shiraz Gin and more recently the Bloody Pinot Gin.

On the acquisition, Mackenzie said “This is a great day for our brand, the business, our home in Healesville, our investors, families and staff. It does feel like it’s been a whirlwind 10 years, and this feels like the absolute right next step.”

Related story: You don’t need to be a gin-ius to know all about gin, here’s our guide to the main styles

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