Minecraft has teamed up with Norco Co-operative to launch a new range of flavoured milks inspired by the popular video game. The collaboration introduces four milk flavours to the shelves. Do we understand it? Not really. Will we be buying it for our tween nephews for Christmas? You betcha.

The new range comes in 375ml single-serve bottles, is lactose-free, and contains no added sugar. The four flavours are Choc Charger, Lime Lightning, Strawberry Slam, and Caramel Chug.

Ben Menzies, general manager of commercial and strategy at Norco, shared that both Norco and Minecraft are united in their commitment to sustainability and innovation. 

“We hope Minecraft fans enjoy exploring the world of flavour we have created. Milk is one of the most nutritious drinks available providing hydration that’s high in protein, an excellent source of calcium, vitamin B12 and contains natural electrolytes. All of this, plus Norco’s award-winning touch, makes the new Norco Minecraft range the go-to drink choice for gamers, young and old.” 

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Norco has been the face of a high-quality, independent dairy industry since its establishment in 1895 in Byron Bay, NSW. Minecraft’s commitment to the ethical treatment of cattle is notable because the cows aren’t real and they live inside a computer.

What is Minecraft?

If you also had to Google what Minecraft is, it’s essentially a low-res computer game where players can mine for blocks, place their blocks about the virtual world, and build

The Norco Minecraft flavoured milks are available now for an RRP of $3.60.

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