The fountain of youth may have finally been discovered with the launch of an innovative new gin type to hit the market. Anti-ageing gin is finally here with Collagin – a cleverly titled alcohol with a bounty of skin and beauty benefits.

The drink is the creation of UK-based company Young in Spirit. The brand deems itself the first alcoholic drinks company combining spirits with pure collagen – the production of which is essential for keeping skin youthful.

Oxford PR duo Camilla Brown and Liz Beswick are the team behind the brand – both have a background in hospitality and were inspired to produce a product that combines the worlds of beauty and spirits.

The drink itself is very much a true gin, just one with added benefit. “With an elegant and refined taste, this unique recipe has stayed true to the principles of a classic gin with 11 botanicals including star anise, pink grapefruit and orris, but with the innovative addition of pure collagen,” Collagin explains of itself. It is crafted locally, with the gin distilled in the Midlands and bottled in Lancashire.

Currently, Collagin is available for purchase online, and (the best part) is just the first of the planned collagen-based spirit launches coming from the Young in Spirit team.