The bargain bottle that beat Beefeater.
Proof that the adage ‘you get what you pay for’ rings false has just arrived. A supermarket gin has just taken the crown at a major international drinks competition recently, with The Oliver Cromwell London Dry Gin from Aldi taking gold in dry gin sub-category at the International Wine and Spirits Competition. And it costs less than £10.
The £9.97 bottle of spirits took first ahead of silver medal winner Foxhole London Dry Gin (which costs more than double at £39.95).The Aldi gin also beat the likes of heavy weights Beefeater London Dry Gin, M&S London Dry Gin and Bleu d’Argent London Dry Gin.
The German supermarket chain is evidently serious about their booze, walking away with 20 medals in total at the event. These included the title of Supermarket Own Brand Spirits Range Of The Year and a silver for premium gin Topaz Blue (£13.99).
“The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic. They consistently showcased high-quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks,” comments a spokesperson from the International Spirits Challenge.
“As a collective result across all categories from the competition, the supermarket undoubtedly was this year’s winner of the ‘Supermarket Own Branded Spirits Range of the Year!’”
Aldi managing director of corporate buying Tony Baines is ecstatic about the win. “Receiving medals for our spirits is a fantastic achievement, and it is great to see our spirits range being praised so highly by experts,” he says.
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