Movie making legend Sir Alfred Hitchcock was known for centrally casting cool Scandinavian-looking blonde heroines in his suspenseful flicks. Audiences and critics alike responded with high ticket sales, glowing reviews, and multiple awards. He was clearly onto something: the ever-popular fascination with Scandinavia’s good looks.

Translating this Scandi-attraction to the home means getting involved with a colour palette of subtle blonde woods, concrete hues, pale greys, beige and creams. And in a nod to the cool climes of our handsome northern friends, reindeer skins (optional).

A key Scandi-led brand to look out for is boutique Danish lifestyle brand Meraki. Inspired by the Scandinavian aesthetic (read: cool good looks) their recently released range includes paraben-free dishwashing detergent, soft dove grey towels, and guest-bathroom worthy hand soaps.

No Nordic list would be complete without a polite hat tip to the Great Dane, Georg Jensen. Artistic blonde wood, glass and stainless steel lifestyle products have been issuing forth from this design house for more than a century, completely nailing the simplicity and style of the light-filled northern region. We love his salad servers.

For the full Nordic experience head to Scandi-specific home wares site Nordic Fusion – you’ll even find a reindeer hide there…