Let’s get one thing straight, very few people actually love green juice.

And now, just as many of us thought the time had finally come when we could drop the “yum, this is really nice” act, the internet has delivered another supposed nutritional miracle – this time in the form of celery juice.

Yes, 100 per cent all-natural, all-celery juice, made from the very same stuff that contributes one-third of French vegie mix mirepoix, or more importantly the much-appreciated garnish in restorative Bloody Marys. This once humble vegetable is now sweeping Instagram and other social media, touted as a super-hydrating cure-all for inflammation, the common cold and even, suspiciously, cancer.

The craze, said to have been sparked by Anthony William (also known as the Medical Medium), has proved so popular that Whole Foods stores in the US are running out of celery. Writing for Goop, the self-described ‘medium’ recommends drinking 16 freshly juiced ounces (around 500ml) of celery by itself and on an empty stomach first thing in the morning as a way to combat chronic illness and fight off mystery ailments.

But while celery has many nutritional benefits, including high levels of vitamin A, the vegetable is essentially made up of 95 per cent water. There’s no scientific evidence for the nutritional benefits of celery juice, say over other vegetables, or even just consuming a glass of good old water.

It’s also worthwhile noting that William, while amassing over one million Instagram followers and many celebrity fans, is neither a medical doctor or medically accredited.

So with summer on its way, I think I’ll stick to my morning routine of coffee and a decent breakfast after enjoying a different kind of hydration – an old-fashioned swim.