The impact of Instagram on food culture and dining can’t be underestimated. There are currently more than 190 million posts tagged #food on Instagram. That’s a whole lot of acai bowls, pizza (apparently the world’s most Instagrammed food) and instances of a dining companion bossily insisting that everybody ‘acts natural’ while they stand on a chair to get the perfect bird’s eye view tableau. The thing is, the #foodstagram is here to stay, and it should be. Because not only is it an excessively fun way to record all the brag-worthy things you ate, or to seek out the ones that you want to, it’s impacted the way we think about food (all the time) and how a chef or restaurant can build its reputation. That is, unless your photos really suck. As chef Ned Bell from the Four Seasons Hotel in Vancouver told Wired, “It affects me when I see a bad review. But it affects me more when someone takes a bad photo of my food. I worry about what my food looks like on the social media world.” And there are a lot of bad #foodstagrams out there: the blurry, the greasy, the flash-wiped, the unidentifiable. The following slides are our guide to doing better, for the establishments you eat at, and for yourself.
The do’s and don’ts of taking a photo of your food