Cadbury Easter eggs are getting smaller and more expensive - News + Articles

Mar 26, 2026

New data reveals Australians are paying almost 73 percent more for some Easter eggs this year.

It’s a term we’ve all become used to hearing: ‘shrinkflation’. The products we love are getting smaller, while the price tag stays the same. But when it comes to Easter eggs, there’s more than shrinkflation at play here, as Australia’s consumer watchdog has revealed.

Choice has found that a range of Cadbury chocolate Easter eggs have become both smaller and more expensive over the past two years.

Despite wholesale cocoa prices falling since they hit their peak in 2024, manufacturers like Cadbury have continued to cut the sizes of products already impacted in previous years, while retail prices for these items continue to increase.

Cadbury Easter egg prices 2024-2026 — Less chocolate, higher price: it’s the Easter double-whammy.

Last year, Choice revealed that Cadbury’s then 22-pack of hollow hunting eggs was being sold with two fewer eggs than in 2024, but for an extra $2.50. This year, two more eggs have been cut from the carton, and the price has gone up by another $3.00

“All up, the former 24-pack of eggs has shrunk by 68g and increased in price by $5.50 since 2024, meaning consumers are now paying almost 73 percent more per 100g than they were two years ago,” says Choice journalist Liam Kennedy.

Cadbury Easter egg prices — Choice says that shrinking products should be clearly labelled for consumers.

But this is not the only Cadbury product to have quietly become smaller. Choice also revealed that, over the last 12 months, Cadbury’s entire range of boxed hollow Easter eggs has been shrinking.

“Each carton now contains at least one fewer egg than it did last year,” Kennedy says. “In one case, a 15-pack currently selling for $15.00 has replaced an 18-pack that sold for $13.50 last year.”

Manufacturers told Choice that rising production and supply chain costs are driving the changes.

“Currently, the government is considering introducing mandatory notices to alert shoppers when a product has undergone shrinkflation,” Kennedy says. “Shrinkflation is hard to spot, so these notices should be clear and placed near the product for a reasonable period to ensure consumers are aware of the change.”