A social media trend is responsible for the sales of one particular sweet treat skyrocketing, as lolly fans use the iconic confectionery in a game that’s gone viral.

Australians have been turning to Cadbury Pascall Clinkers, a chocolate-coated lolly filled with a crunchy, colourful candy centre in three different colours – pink, yellow and green – as a decision-maker in a TikTok trend called the ‘Clinker challenge’.

Kat Clark, an Australian content creator who moved to America with her family, filmed a video with daughter Deja revealing the premise of the craze.

“If this is pink, I’ll go to Australia,” she said, biting into a Clinker to reveal a pink centre.

Deja said if hers was pink, she would go with her mum to visit her sister Latisha, who still lives in Australia. It was also pink. The two then filmed a video of their flight home.

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@katclarkYayyyyy home sweet home 😍❤️♬ nhạc nền – Quỳnh Thi

They’re not the only ones to jump on the trend. Blake Russell, one half of TikTok couple  Dani and Blake, managed to finagle a boys’ trip to New Zealand out of it.

Others have used it to decide whether they should get a tattoo, go to the club, buy a new car, quit their job, go on a shopping spree or decide if they should order takeaway.

It has resulted in a 59.7 percent increase in Clinkers sales compared to September last year.

It’s not the first time – and it likely won’t be the last – that a social media trend has caused a surge of interest in particular products at the supermarket.

Credit: @corarecipes

The hot honey sweet potato beef bowl trend went crazy on TikTok in March, made popular by content creators such as Michael Finch and Danielle Mitchell. The recipe features one key ingredient – cottage cheese. And it made cottage cheese incredibly hard to find. Tina Provis, who appeared on the most recent season of I’m A Celebrity… Get Me Out Of Here!, shared on social media that she couldn’t find any cottage cheese at her local supermarket.

“I just got all the ingredients for that viral sweet potato beef bowl,” she said.

“Are we joking? Have we really sold out cottage cheese over this?”

And she wasn’t the only one who was having issues tracking down the dairy product.

“omg I literally went to three supermarkets today for it! I blame Michael Finch hahaha,” one said.

Another added: “It’s honestly so annoying for us who use cottage cheese on the regular before this viral bowl.”

“I went to five supermarkets today for cottage cheese but it was indeed worth it,” another said.

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@officialtrendyclipz Logan cucumber recipe 🥒🫙🔥 #cucmber #cucumbersalad #logan #loganmoffitt #cucumberrecipes #cucumberrecipe #cucumbersnack #salad #saladrecipe #saladrecipeidea #saladrecipeshare #saladrecipes #saladrecipe2025 ♬ Hustle – Israel Negasi

A similar thing happened when TikTok user Logan Moffit created his viral cucumber salad, which featured Everything Bagel Seasoning.

Jordyn Evans, who owns Mingle Seasoning, said in September 2024 that her business had completely sold out of its Everything Bagel seasoning, with shelves at Coles stripped bare.

At first, she wasn’t sure the reason behind it, as messages began flooding into the business’s social media account of shoppers confused as to why they couldn’t find it.

“What we did not think about is Mingle is the only Everything Bagel seasoning on Aussie supermarket shelves,” Evans said in a TikTok clip.

“And with everyone rushing to make Logan’s salad, our product flew off the shelves and we have sold 10 weeks’ worth of stock in one week.”

This article originally appeared on news.com.au. It has been reproduced here with permission.

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