Mars Wrigley has announced Maltesers Gold, which features a malt centre coated in gold chocolate, with Australians the first to try the treat.

Gold is set to join its current sibling special flavours – Honeycomb, Caramel, and Popcorn.

Mars Wrigley’s Marketing Director, Ben Hill said: “As one of our first consumer-led product innovations for the year, we have a feeling Australian chocolate-lovers are going to be incredibly excited by this launch.”

“Australians are the first consumers in the world to enjoy our new Maltesers Gold, and we’re really proud to have designed and formulated the recipe and manufactured the product locally in Australia at our Ballarat innovation hub. It’s been a full-team effort and we’re incredibly excited to have this product on shelves for January 2023.

“Last year we invested more than $25 million into our Ballarat site with the ambition to bolster consumer-led product innovation within our Bitesize Portfolio.

“Maltesers Gold is not only one of the first product innovations for us this year, it’s a great example of where we’ll be taking the brand over the next 12 to 24 months, so there is a lot for us to be excited about.”

Maltesers Gold will be sold for $5 at Woolworths, Coles, and various independent retailers.

This article originally appeared on news.com.au. It has been reproduced here with permission.

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