A social media war has erupted over a vegan roast with Gordon Ramsay and Piers Morgan (two men all too familiar with controversy) coming to blows on Twitter over a plant-based take on the family favourite.

Despite a long-time devotion to the carnivorous life, and a quite outspoken hatred of vegetarian cuisine, celebrity chef Ramsay recently unveiled his latest addition to London restaurant Bread Street was a vegan version of the Sunday roast. He announced in a post: “It’s happened….the #vegan roast has landed at @breadstkitchen! #roastrevolution” accompanying a video of his veggie-laden dish being smothered in (no-doubt vegan) gravy.

It’s happened….the #vegan roast has landed at @breadstkitchen ! #roastrevolution pic.twitter.com/kNfNC3Jckb

— Gordon Ramsay (@GordonRamsay) 10 March 2019

In typical Morgan fashion, the British journalist shared his disbelief in public. “Oh [for f— sake], Ramsay… not you as well? This looks utterly revolting,” he posted to his account.

Oh FFS, Ramsay… not you as well? This looks utterly revolting. 🤮🤮 https://t.co/ODollOx0PF

— Piers Morgan (@piersmorgan) 10 March 2019

Ramsay waited till an appearance on The Late Late Show with James Corden to address the debacle. “So Piers Morgan is now a food critic,” he commented, “Go and f- yourself. Seriously, really? Seriously?”

He explained that his recent embrace of more vegetarian-friendly meals was simply the result of his children. “Here’s the thing,” he explained, “we have three girls. Moving trends. I mean, veganism is on the rise, so we ought to adapt. So [I] just have to eat a slice of humble pie.”

You would think that Ramsay’s comments would silence Morgan, for a bit anyway. However, you’d be wrong. Following the show, Morgan took to Twitter to protest that “Ramsay’s shamed face says it all.. he knows I’m right.”