Whether you love them or hate them, there’s no denying that McDonald’s has some pretty crafty marketing techniques.

This year in Australia, the executives decided to answer the hungry hungover man’s prayer of an all-day breakfast, and rolled out the “Un McDonald’s” create-your-own burger system.

In the United States, they’ve put all their money on $1 mozzarella sticks to try and boost struggling sales company, after trials of a pricy lobster burger tanked.

Weather-monitoring “smart” menus are the latest trick from the playbook. It’s a pretty simple idea: if it’s hot, they’ll spruik frozen drinks and ice-cream. If it’s cold, more of the hot menu items will appear.

When the idea was delivered to an investors meeting, McDonald’s US president Mike Andres revealed that “customers ended up spending more on every transaction in restaurants where the new menu boards were tested in Canada.”

We’re hardly surprising that the chain that coined the phrase, “would you like fries with that?” is first to implement this.

The safest bet? Stay at home and make one of our best-ever burgers and a side of sumac-laced fries for guaranteed good times.