Fair trade, free range, organic - it's not just about the ethics behind the produce, is it? Food stamped with feel-good seals of approval taste better, right?
Maybe not.
A new study in academic journal Appetite reveals that we might only think foods labelled organic taste better – they might taste exactly the same as identical products.
Researchers at Dundee Business School asked participants to taste and score foods, and mentioned that some were ethically produced, while some were not. The participants who valued ethically sourced foods rated some foods, which they perceived to be organic, higher in taste than others. Lead author Dr Boyka Bratanova argued that those who felt strongly about the providence of their produce would ascribe a better taste to the product -in a similar way to vegetarians losing their taste for meat. “If you are interested in animals being raised humanely or farms being run on organic principles, then it seems you are able to gain even more enjoyment from eating that ethical food.”
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