Millennial pink 2.0 influx incoming.
You can now buy pink-fleshed rosé pineapples and we have serious FOMO. Why? Because they’re not available for delivery outside of the United States.
After years in development, creator Del Monte Fresh Produce has officially released their “Pinkglow Pineapples.”
The genetically modified pink pineapples are finally available for purchase by through two online retailers, which can be found via www.pinkglowpineapple.com But they’re not available for delivery in Australia –– just yet.
You would have to have been living under a rock not to notice that pink-fleshed rosé pineapples have been having a major moment. And the excitement seems to show no signs of slowing down.
The Jewel of the Jungle (TM) is priced at $49.00 USD. A price we’re very willing to pay if it means we can get our hands on the intensely instagrammable #MillennialPink fruit.
The creation has been sixteen years in the making, but now the “elegantly packaged treat” is ready to be turned into a pina colada (or pink-a colada), pineapple crisp or –– dare we say it? –– a ham and pink pineapple pizza.
“Become the envy of your friends and followers with this highly sought-after delicacy,” says the Pinkglow website, which promises, “Pinkglow™ will look phenomenal on whatever social media platform is en vogue by the time you read this.”
The pineapples are grown on a selected farm in the South-Central region of Costa Rica, and Fresh Del Monte is the only company that offers the unique pink treat.
We’ll have to wait to taste them here in Oz, but we’re told that they’re less sour than a traditional pineapple, sweeter and juicier. (As if we didn’t have enough reasons to be envious already.)
New York City brewery Evil Twin Brewing has also recently announced a new Pink Sour IPA named What even is pink pineapple anyway? so the trend shows no signs of slowing down.
We’re bracing for pink pineapple flavoured desserts, popsicles, cocktails and a slew of pink pineapple recipes for the summer. *sigh*
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What even is pink pineapple anyway?
Grown in Costa Rica, the pineapples received USDA approval from the U.S Department of Agriculture in 2017, as well as FDA (U.S Food and Drug Administration) safety approval.
They are created by genetically engineering a traditional pineapple to produce lower levels of existing enzymes and converting the “pink pigment lycopene to the yellow pigment beta carotene,” according to the FDA.
Lycopene is the pigment that makes tomatoes red and watermelons pink, so it is said to be “commonly and safely consumed,” according to the FDA.
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And since we’re unlikely to see them Down Under for a little while, we’ll have to make do with our pineapples just as nature intended – golden like the Australian sun.
But if you feel like torturing yourself for a little longer, check out the Del Monte Pinkglow Pineapple instagram feed.
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* This story was originally published on January 3, 2017. It has been updated to reflect currently available information.
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