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You won't believe what's happened to Vegemite

Vegemite

The outrage!

Travel is supposed to make you more worldly, opening your mind and stomach to new adventures outside your comfort zone. This often involves trying out the local fare and deciding just how far we’ll go to experience the culture.

Now in Sweden’s third largest city, there’s a museum dedicated entirely to ‘disgusting foods’ from around the world, showcasing global eats that could make even the most experienced traveller squirm.

Among these repellent delicacies is one of our very own.

Vegemite. Yes, Vegemite.

A highly divisive spread, it’s enjoyed across the country in sandwiches, pizzas and the beloved vegemite and cheese scroll. Celebrating its 95th Birthday this year, it’s an Australian food legend that we’re proud to call our own. Open any Aussie pantry and you’d likely see this heroic jar proudly displayed, but it seems visitors have a different take.

Created by Samuel West and Andrea Ahrens and appealing to our morbid fascination with disgusting foods, the museum looks to give a second chance to dishes that have been written off. Luckily, it’s not just Australia under fire, with other nations prized dishes including hákarl (aged shark from Iceland), durian (the infamously smelly fruit from Thailand) and casu marzu (a maggot-infested cheese from Sardinia).

For the brave and daring, the exhibit is offering a “taste one for the team” experience, where you can challenge your friends to a tasting competition of these worldly delights (with serious bragging rights at stake).

While it may be starting to sound cruel, the museum’s purpose isn’t actually to gross visitors out. West, the in-house ‘disgustogist’ wants to challenge our food assumptions and consider the cultural meanings behind these delicacies before we judge them. Speaking to Lonely Planet, he said “if disgust is cultural and contextual, then it is also changeable.”  Using Vegemite as an example, West argues that while it initially tastes awful, you can eventually learn to like it (or even love it as we do Down Under).

Opening on Monday the 29th October, the Disgusting Food Museum is set to showcase 80 of the world’s most foul foods, shocking visitors from across the globe.

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