Uncle Roger, the comedian and fried rice connoisseur beloved for his critiques and iconic “Haiyaa” catchphrase, is putting his money where his mouth is by opening a new restaurant in Kuala Lumpur. That’s right, after placing a target on his own back, Ng has entered the ring.

The 33-year-old London-based comedian and social media star’s restaurant welcomed its first guests this week. The restaurant can be found in the Pavilion KL, a hotspot for the hungry and shopping addicts.

Fans first caught wind of the exciting news through an Instagram post by KL Foodie, showcasing a vibrant orange hoarding outside the upcoming restaurant.

And yes, there is fried rice on the menu – Uncle Roger has been showing us how to do it for years so it’d better be good.

Related story: Is it ever okay to DM a restaurant on social media?

 

View this post on Instagram

 

A post shared by Nigel Ng (Uncle Roger) (@mrnigelng)

As his character Uncle Roger, Ng has challenged some of the biggest names in food to cook-offs and collabs, including Gordon Ramsey, Joshua Weissman, and (one-sided) Jamie Oliver.

FUIYOH! is open now. Keep your eyes on the restaurant’s Instagram page to see all the action.

Is Uncle Roger actually a chef?

Uncle Roger, or rather, Nigel Ng, knows what he’s talking about. Despite his former life as a data scientist and comedian, Ng’s cooking tutorials are accessible, easy to follow, and give consistent results with a side of laughs.

Related story: Instagramming your food in the 18th Century