All-inclusive, high-rise and heaving hotels are the name of the game for Cretan beach holiday resorts. Thirty minutes outside Chania, the JW Marriott’s very first Mediterranean beach resort is none of these things. The five-star property opened in June, and immediately booked out for summer. With 160 rooms, suites and villas it should feel busy, but when there’s 100 acres of coastline plus 100 private pools, it never feels crowded. That’s got a lot to do with design choices by Athens-based studio Block722. Forget white-wash and cobalt blue, the property is a study in honed concrete, raw linen and terracotta. Minimalist beach cabanas are bolted onto the rockface, connected by boardwalks that take you to private rock pools and even a tiny sand beach off Souda Bay. Fairy lights festoon ancient olive trees. Buildings are cut into the natural slope, with planted rooftops blending them back into the land. Nature never feels far away. When it’s as beautiful as this part of coast, it makes sense to let nature do the talking. The same goes in the resort’s kitchens, where sourcing local produce is the priority and the approach certainly pays off. Guests get a taste of traditional Cretan dishes at Fayi restaurant’s extensive buffet. Start with build your own bowls of dakos salad – tomatoes, feta, capers, olives and rusks – before moving on to freshly baked spinach pie, flaky custard-filled bougatsa, thyme-infused honeycomb, house made dolmades and ultra-rich tahini halva squares. Sure there’s an omelette bar and pancake station, but swap those for heaped bowls of pistachio cookies and creamy Cretan milk tart. Add a prosecco or mimosa, perhaps a strong cup of Greek coffee, and you’re set for the day. Μαράθι 73500, Greece; marriott.com
JW Marriott Crete Resort & Spa