Beer brand XXXX releases new alcoholic ginger beer - Drinks News

Mar 21, 2025

Will punters give a XXXX about it? That remains to be seen.

The ‘Pride of Queensland’ has decided to spice things up, with the release of XXXX ginger beer.

Alcoholic ginger beer is now one of the fastest-growing alcoholic drinks segments in Australia, so it’s a smart move by this old Aussie stalwart. XXXX beer has been around since the 1800s, and while it’s generally a popular choice in Queensland, beer drinkers in other states often turn their nose up at it in favour of other Aussie brews.

The new ginger beer is made with real ginger juice, and comes in at only 3.5% ABV, making it a lighter choice compared to some other alcoholic ginger beer offerings.

Credit: Supplied

“Over our 146-year history, XXXX has continued to evolve to reflect the way Australians like to drink,”says Pat Donohue, XXXX field sales director. “XXXX is known for full-flavoured but easy drinking beers and XXXX Ginger Beer is an exciting new addition to our line-up. We’re confident it will resonate with beer lovers and ginger-beer enthusiasts alike.

“We know there’s a growing appetite for ginger beer and options for those looking to moderate their alcohol intake, and we’re excited to introduce our own take on that. We wanted to create something that not only delivers on flavour but also offers an easy drinking option. It’s an exciting step for XXXX as we continue to expand our portfolio to suit the way Australians drink today.”

Credit: Supplied

Who owns XXXX beer? A brief history

XXXX is owned by Castlemaine Perkins, which is now part of the Japanese-owned Lion company. XXX Sparkling Ale was first made in Brisbane in 1878 by brothers Nicholas and Edward Fitzgerald, and the fourth ‘X’ was added in 1893, with the ‘X’s indicating how strong the beer was. XXXX Bitter was first produced in 1924. XXXX Gold was first made in 1991.

XXXX Ginger Beer is now available in 330ml cans and bottles in major liquor retailers across Australia.