Not your usual butcher shop, the new four-in-one emporium will boast a charcuterie counter, butchery and dry-ageing room, dry goods pantry, and wine bar.
Acclaimed Sydney butcher, Victor Churchill, will open a new state-of-the-art butcher shop in Melbourne this month.
Called the ‘the most beautiful butcher in the world’ by Anthony Bourdain, the Melbourne outpost will be just as stylish as its Sydney sister, with an impressive fit-out by local design studio Loop Creative.
The windows will be stocked with some of the best meat in the country, including Cobungra Station Full Blood Wagyu from the pristine foothills of Mt Hotham, O’Connor Grass Fed Premium Black Angus Beef from Gippsland and Rangers Valley Grain Fed Beef from the New England area of New South Wales.
The new space will also have a charcuterie counter and dry-ageing room, as well as a pantry and wine bar.
Although Victor Churchill hails from Sydney, the Puharich’s have been part of the Melbourne hospitality fabric for 17 years via their wholesale business, Vic’s Premium Quality Meat, which supplies many of Melbourne’s best restaurants including Attica, Flower Drum and Grossi Florentino.
“Although this is our first retail experience in Melbourne, we’ve been part of the industry for so long which makes bringing the jewel in our crown – Victor Churchill – to life here even more special,” Anthony Puharich said.
“I genuinely love the city and we’re excited to open our first store for our customers and the locals to enjoy. I’m going all out to give them their own special version of Victor Churchill.”
Victor Churchill will open at 953 High St, Armadale on November 15.
Related recipes: Take it slow this weekend with these recipes by Anthony Puharich
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