Are those creative juices flowing? Burger King is offering a US$1 million prize for the best new Whopper burger creation. And they’re asking Joe Public for help. 

The classic flame-grilled burger that comes with a beef patty, pickles, tomato, cheese, lettuce, onions and mayo has already been reimagined countless times. There’s been a Halloween Whopper with a black bun. An Angry Whopper with lots of hot things on it. A Whopperito, which was just a Whopper in a burrito. An Upside-Down Whopper which was – you guessed it – served upside down. 

Clearly the peeps at BK HQ are running out of ideas, so they’ve turned to their legions of Whopper-loving fans for some fresh inspiration. Via the US Burger King website, burgeoning burgeristas can create their own Whopper concept using up to eight toppings. After submitting their entry, they’ll receive a preview AI version of their burger, to which they can then add a personalised AI-generated jingle and thematic background. 

Entries will be narrowed down to the best three, at which time, finalists will get a chance to refine their recipes before the burgers go on sale in Burger Kings across the US for a limited time. The public will then vote on the best new Whopper, with the winner scoring a million bucks. 

But before you get all excited and rush to enter, the competition only appears to be open to people within the United States. 

Hungry Jacks is way better, anyway. 

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