Shoppers have expressed their outrage over the “out of control” price of Easter eggs, joking “everyone is getting carrots this year”.
Content creator Stuff Mums Like took to social media with pictures of a display of Cadbury Dairy Milk Bunnies, which contain 100 grams of chocolate and are sold for $9.50.
“The prices of Easter eggs are out of control,” she said. “Time to tell the kids the Easter bunny has died.”
Another social media user, Foodie Mumma Ren, wrote that “chocolate is so expensive” in regard to the same item.
“Easter egg prices. Lots of rage bait posts up right now and this isn’t one,” Kati Keksi, who creates content about gluten-free products, said.
“It’s a reality check. It sucks, inflation and cocoa shortages are behind it.”
She said she expected to see discounts in the lead up to the festive season.
Related story: Green is the new red: big change coming to Babybel cheese
Other social media users also expressed their shock.
“Yeah everyone’s getting a carrot from me,” one said.
Another said: “Wow!!!! I think I’m converting to Greek Orthodox and celebrating Easter after the clearance sale.”
“Yikes! I’m glad I stocked up on a couple of bags of Cadbury Baubles that were reduced after Christmas at my local IGA to $2,” another said.
One commented: “Easter is over rated anyway. We can get chocolate anytime of the year. And tastes better than Easter eggs.”
“At least they bring them out super early. If I buy small bits here and there until Easter it won’t hurt my hip pocket so much,” another said.
Related story:: 31 foods you didn’t realise were invented in Australia
A spokesperson from Mondelez International, which owns Cadbury, addressed the complaints in a statement to news.com.au
“Like all chocolate makers, we are navigating significantly higher cocoa and input costs globally,” the spokesperson said.
“At the same time, our focus remains on delivering Australian-made quality, great taste and an Easter range that offers genuine choice and value for families.
“This year, more than half of our Easter range is priced at $10 and under, with products starting from $1.80, and families can build a complete Easter celebration with bundles for under $30.
“While we’ve made carefully considered adjustments to some of our products, Cadbury bunnies are available from $8 RRP, hollow egg boxes start at $9 RRP and egg bags from $7.50 RRP.
“Our priority remains ensuring Easter is accessible, while continuing to make chocolate Australians know and love right here in Australia.”
For the last two years, there have been cocoa shortages in Africa, which has reflected in increased prices on chocolate products at grocery stores.
The price of cocoa beans peaked at more than $US12,000 ($17,350) a tonne at the end of 2024 and has since dropped to $US4400 ($6360).
Despite conditions easing and more rainfall in the region, leading to higher production, JP Morgan agricultural commodes strategist Tracey Allen said that “a recovery in global cocoa demand, albeit off multi-year lows, is unlikely until there is a major improvement in supply and available stocks.”
This article originally appeared on news.com.au. It has been reproduced here with permission.
Related story: Easter eggs are now in supermarkets and come on, slow down already
Comments
Join the conversation
Log in Register