Sweet dreams are made of this.
To describe someone’s most recent collab as a “real snoozefest” would normally be considered an insult, but for Jordan and Zac Stenmark’s latest creation, it’s the highest form of praise.
The Sydney born models and entrepreneurs have created a dreamy new line of science-backed eyewear which blocks 99.9% of the harmful blue-green light created by screens, in order to help us all catch more z’s.
Many of us have fallen prey to poor sleep habits during the pandemic, but in the world of fashion and business, late nights and long-haul flights are postively de rigueur.
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“Over the last ten years, like many, we’ve been working crazy hours with very early starts and late nights. We quickly realised that quality sleep had a dramatic impact on our physical and emotional health,” said Jordan.
Lack of beauty sleep might seem like a superficial complaint — especially given our culture’s language around sleep as a “nice to have” luxury item, easily and willingly sacrificed for more important things — however, when you consider that worldwide, over one billion people* suffer from chronic sleep issues, it becomes abundantly clear that our lack of pillow-time is having a far greater effect than we realise.
“It is widely accepted in scientific literature that sleep-deprived individuals are far more susceptible to myriad health issues, including anxiety, depression, heart disease and obesity,” said Zac.
One of the major contributing factors for these chronic sleep issues is exposure to artificial blue-green light, especially at night. This realisation led the health-focused twins to begin working with US scientist Dr. Stafford W. Sheehan on a proven sleep solution.
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Said solution is a revolutionary, science-backed blue and green light blocking lens, which increases the production of melatonin, improves sleep quality, reduces the effects of jetlag and may even produce a reduction in anxiety and depression symptoms.
Launching today, the Dreamers eyewear collection includes two models, dubbed Sleep and Screen: one for night and one for day. The striking, undeniably #fashion designs include a retro-inspired aviator and a classic D-frame wayfarer. The range will also be available to pre-order in prescription lenses.
The Dreamers eyewear collection launches today. Shop the sleep-inducing frames here https://dreamers.company/
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^ Dr Matthew P. Walker, PhD, Professor of Neuroscience and Psychology. University of California, Berkeley.
* The Global Problem of Insufficient Sleep and Its Serious Public Health Implications’, US National Library of Medicine, published March 2019.
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