Style + Trends

KFC launches No. 11 perfume that captures the essence of fried chicken

KFC Perfume

The new scent reveals an intriguing blend of wood smoke with secret herbs and spices.

KFC is going where no fast-food restaurant has gone before, into the fragrance biz. The No. 11 Eau de BBQ comes in a sleek black and red 100ml bottle and aims to elicit the smoky scent of a barbecue, which is something that we weren’t aware people wanted to do.

“We’ve all been there – that unmistakable aroma of a BBQ drifting through the air, tantalising our senses and leaving us craving the taste of smoky goodness. But what if you could capture that irresistible scent in a bottle?” KFC said in a bizarre statement.

It’s not the first smell-based gimmick that the restaurant chain has pulled off – releasing a chicken-scented firelog and perfume in Spain, as well as a fried chicken-scented candle in NZ for reasons redacted.

Related story: You can now buy cheese-scented nail polishes

KFC Perfume with burgers

There’s a catch though, the No. 11 Eau de BBQ is only available in the UK. And it has already sold-out on pre-order. But don’t be discouraged! We know for a fact that if you want to smell like a chicken tender value pack, all you have to do is hang around a KFC at 1am while you wait for your order. That aroma will stick around for days.

Until that cursed day that KFC perfume lands in Australia, why not satiate your savoury scent needs with this limited edition Twisties Chicken and Cheese scented candles from Angel Aromatics?

Related story: Food scented face masks are now a thing, and we’re both intrigued and horrified

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