Remember when food-scented face masks were a thing? American processed cheese company Velveeta has taken it a step further and teamed with London beauty company Nails Inc. to release a line of cheese-inspired nail polishes and stickers. 

Maybe it’s the slew of bizarre post-Covid food-skewed products we’ve seen, like activewear-inspired beer and State of Origin pizza but we’re not batting an eyelid at this cheesy-on-the-eyes collection. 

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Not only can your nails perennially appear to be dripping in melted cheese, but those who are looking to curb their fromage intake will now have the sweet scent of Swiss cheese or gooey gruyere close at hand, for those moments when cheese o’clock seems a little too far off. That’s right – the nail polishes are cheesy on the nose, too.

Velveeta’s limited edition ‘Pinkies Out Polish’ collection is available in two shades – the deep yellow, American cheese-evoking La Dolce Velveeta, and a bright red, cheese wax-inspired ‘Finger Food’ shade.

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Just like Lip Smackers and the aforementioned chicken-scented face masks, eating the beauty product is strongly discouraged, because “that’s what cheesy, melty Velveeta is for,” according to Nails Inc; the beauty brand extension is simply one of the innovative ways that American food companies are marketing their products to a wider audience. 

If you’re keen on flaunting your fromage obsession but aren’t ready to commit to a full-blown cheese manicure, perhaps dipping your fingers in with some Nails Inc. x Velveeta nail stickers is the way to go. Available on Amazon, the temporary decals feature the words ‘Drip’ and ‘Creamy’, or drizzles of melted cheese, in Velveeta’s signature font. Hot.

Like all good vegan cheeses, the nail polishes are animal and cruelty free. They’re available to purchase exclusively from the Nails Inc. website as a set of two for RRP $15. 

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