We've all been eating Toblerone wrong – here’s the right way - News + Articles

Nov 28, 2025

Finally, some breaking news you can actually use.

It’s everyone’s favourite airport buy, and a classic chocolate that will never go out of style. But it turns out there’s a right way and a wrong way to eat Toblerone, and most of us have been doing it wrong our whole lives. It’s almost like being told you’re adopted at your 50th birthday party, or finding out that you’ve been walking around with a bit of toilet paper stuck to your shoe for the past three months.

We were just recovering our composure (and checking our shoes), when another shocking revelation hit us. This was, in fact, old news. Such old news that it seemed we were simply the last ones showing up to the party, clutching our shamefully mishandled Toblerones like the pathetic chocolate amateurs that we are. But we now feel it is our duty to inform any others who may have been left in the dark (milk, or white), so if you’re among that number, read on and prepare to have your triangular chocolate world turned upside down.

The Toblerone was first invented all the way back in 1908.

Chef Koudy – a content creator based in the Czech Republic who has millions of followers across TikTok, Instagram and YouTube – posted a video back in 2022 about the correct way to break off a piece of Toblerone. You’re not supposed to snap it off outwards – you’re supposed to pinch the triangle of chocolate in towards the one next to it. That way, it breaks off perfectly. You know, almost as if that was exactly as it was designed to be done. The video has since been viewed tens of millions of times.

@chefkoudy Do you know toblerone should be pushed together to break?😭😂❤️🍫 #toblerone #tobleronechallenge #mnam #chefkoudy #foodfun #funfood #tobleronechocolate #howtoeat ♬ Heat Waves – Glass Animals

Even further back, in 2016, a video by a woman named Kaitlin Crawford that demonstrated the simple chocolate hack has been viewed 4.2 million times, while content creator Cam Casey has also made a video about it. Surprisingly, the markers of Toblerone themselves (Mondelēz International) have remained fairly tight-lipped on the whole situation, although they did sneak the method into this ad, which also involves some other, more reckless, Toblerone-eating methods.

Of course, you can eat your Toblerone any damn way you please. Bite that crag of chockie goodness off with your teeth. Be totes posh and use a knife and fork. Or follow the method suggested by one user on Reddit, which advises “melting it down and forging it into a sword to kill your enemies”. Not very practical, but it would certainly get people’s attention.